Social responsibility is an organization’s position in advancing social issues that are important to the primary stakeholders. This may include improving the firm’s position on racial and gender issues, as well as working to advance the needs of the stakeholders. Given that firms have to deal with competing interests, it can be difficult to choose a position without upsetting the oppositions. This analysis is focused on a recent purchase of a Nike sneaker. The areas of evaluation include the social responsibility advertisement of the company and the impact on the performance of the organization. Nike is a global organization with effective marketing approach that has made the company the largest sport apparel company in the world.